Content and Video automation use cases
Posting in your own voice takes time you do not have. Ideas pile up in notes and inboxes, and turning one into a post takes longer than the idea seems to deserve, so most never ship. The content workflows here turn rough ideas into drafts that you edit and publish when you are ready.
AI picks which ideas are worth a post and drafts them in a voice guide. Code removes dashes, checks length, flags hype words and stops any draft that names a private client. Every workflow here keeps you approving each post before it goes out, and a workflow without that step does not go live. What usually breaks is tone and accuracy, so each page shows the checks that run before a draft reaches you.
Who does the work
- Use cases
- 2
- Rule steps
- 3
- AI steps
- 5
- Person steps
- 2
- Stress tested
- 0 of 2
Counted across the 2 use cases below. AI reads, judges or drafts. Fixed rules check, decide and route. A person approves anything that goes out.
01Use cases
What you can automate in Content and Video
Each row is one workflow: where it starts, the fixed rules, where AI is used and where you sign off. Open one to build it yourself.
- Routes
Each workflow’s steps, in the order they run.
- Trigger
- Rule step
- AI step
- Person step
- Output
- Checks
- Every workflow faces the same 8 checks. A check counts only when its test run is recorded; checks that do not apply are left out of the count. 3 checks are built into these designs and still wait for a recorded run. What we test
Turn rough ideas and AI news into ready-to-review social post drafts
Starts when you email an idea or a news feed updates. Ends with X and LinkedIn drafts in your scheduling tool, never published.
Uses AI7 steps, 2 AI steps
- AI steps
- 2
- Stress test
- Not yet
- 0 of 8 checks recorded
Create a short AI video every day and post it after your approval
Starts once a day on a schedule. Ends with a short video and caption, posted only after a person approves them.
Uses AI7 steps, 3 AI steps
- AI steps
- 3
- Stress test
- Not yet
- 0 of 8 checks recorded
02Can I automate it?
Asking about one task?
This question has a page of its own, with a straight answer and what stays with a person.
Can you automate social media publishing?
Yes, partly. Drafting and scheduling can be automated; we keep a person approving each post.
03Other departments
The rest of the line
Not on the list
Your task is not on the list?
Describe the one job you repeat every week. We tell you if it is worth automating, and how to start.
Ask a question about a workflow, or send one you want to build. We reply within 5 working days with a straight answer: yes, partly, or not worth automating, and how to build it. If you would rather we build it, say so in the form.